WOW, what a day it was yesterday up here in gorgeous Townsville, North Queensland for the opening of the new Queensland Country Bank Stadium for the North Queensland Toyota Cowboys NRL game.
A superb local team effort here from all stakeholders who have delivered a massive win for the local community, economy, and fans that will no doubt benefit and revitalise the region long term.
Impressed with a lot of the fan experience features here including:
– F&B: Vegan pies and ‘Cowboys Castle’ craft beer and members bar, loads of local F&B options and diverse bars/spaces
– Architecture: Pandanus leaf horse-shoe roof, green spaces, 600m & 9m wide concourse, uniquely NQ design
– Cowboys fan engagement: ‘Cowboys Stampede’, JT statue, ‘Captain’s Walk’, non-stop activations
– Tech: Immersive light shows, vibrant LED content, awesome scoreboard, and crisp sound system
– Seating: 25K great views everywhere
– Hospitality: Diverse spaces. ‘Sky Deck’ was a highlight
– Transport/Accessibility: Multiple options, clear way-finding
Built by North Queenslanders for NQers, the venue is a proud moment for the city that has been designed with the fan experience at the forefront.
Comprehensive review coming soon for Australasian Leisure Management magazine while 100 odd 
on both my website/Twitter
