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Sydney Roosters NRL Game Day Experience, Allianz Stadium, Sydney, 25/8/18
New fan engagement activation for fans from the NRL Sydney Roosters, Pixel Loco and Allianz Stadium included the ‘Rocky Run’ activation that sees fans run as the digital mascot and tackle opponents on...
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Cronulla Sharks NRL Game Day Experience, Southern Cross Group Stadium,...
It was a chilly and overcast morning as I made the one hour train journey out from Sydney’s Town Hall station to Woolooware station in the southern suburbs for today’s NRL game between the Cronulla...
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The Importance and Benefits of Harnessing Fan Generated Content: An NRL 2018...
If it’s one part of the fan engagement spectrum that I have consistently championed over the years for clubs and my clients it has been to acknowledge, promote, utilise and harness the diverse skill...
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New Zealand All Blacks Fan Experience, Westpac Stadium, Wellington, NZ, 2018
The New Zealand All Blacks fan experience from Wellington’s Westpac Stadium. The South African Springbocks took out the game 36-34 after a strong come back from the All Blacks.
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2018 NRL Team By Team Fan Engagement Review
The 2018 NRL season has come and gone faster than a $2.50 NRL match day chiko roll at ANZ Stadium but what a year it has been for rugby league fans and members who have been well looked after and...
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2018 AFL Grand Final Footy Festival Fan Experience, Yarra Park (MCG),...
On what started out as a wet, cold and rainy start to the day in Melbourne for the AFL Grand Final day I made the trek into the MCG a few hours before the first bounce at 10am for a look at the...
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FANS HQ #9
The latest edition of my monthly fan engagement journal, FANS HQ is now live. In this month’s edition for FANS HQ #9 we take a look at the following fan experiences: NZ All Blacks at Westpac Stadium...
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2018 England Fan Experience Trip Recap
In early October I embarked on another of my regular global fan engagement professional development treks by heading back to England for a series of meetings, workshops, facilitating a meet-up event...
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A-League 2018/19 Fan Engagement Initiatives
The goal posts are up, the members are pumped and the excitement is building for football fans in Australia with the 2018/9 A-League season getting underway tonight in Adelaide. Therefore with the...
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Melbourne Victory (Melbourne Derby) Fan Experience, Marvel Stadium,...
On a chilly and wet Saturday afternoon in Melbourne I headed out to the newly rebranded Marvel Stadium (formerly Etihad Stadium) in the docklands precinct of Melbourne’s CBD for the A-League’s first...
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THE 2018 FAN ENGAGEMENT/EXPERIENCE 100-1 RECAP
Hello and welcome to my annual 100-1 fan engagement/experience year in review where I take a look back on the creative, innovative, exciting and tailored strategies from teams, venues, sports marketing...
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‘The Lawn’ Fan Experience at the MCG, Cricket Australia Vs India, January 18...
Here is a recent story I wrote for Digital Sports Labs looking at the fan experience of The Lawn social space from the MCG in Melbourne. A trending area in the fan engagement space from sporting...
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Cricket Australia Test Match Fan Experience at The Gabba, First Test,...
I have a fan experience report to follow for Australasian Leisure Management Magazine but for now here are a selection of photos from the first test in Brisbane at The Gabba between Cricket Australia...
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100+ Fan Engagement Ideas for Kids, Families, Members and Fans
Good morning, Please feel free to use this newly updated version of one of my popular fan engagement resources. The following infographic provides 100+ ideas and strategies for teams and venues of any...
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100+ Ticketing Tips, Tricks, Ideas and Incentives for Sports Teams and Venues
Hello, Please find this latest resource on ticketing useful in helping growing your fan bases and getting more bums on seats. The list provides 100+ tips, tricks, ideas and incentives that will be...
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The F&B Fan Experience: 100+ Ideas and Incentives To Improve The Game Day Fan...
G’day, Please find another one of my latest resources with this one touching on some ideas, trends, strategies, innovations and incentives that teams and stadiums can use to enhance the food and...
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Froth Beer Magazine: Fanning The Flames
Previously in Froth Magazine I have highlighted the emergence of commercial partnerships between Australian craft breweries and the sports business to illustrate how this particular fan engagement...
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Brisbane Lions and The Gabba’s ‘The Verandah’ Fan Experience
Across the globe major venues and sporting teams are constantly working on enhancing the fan experience for sports fans to deliver them extra bang for their hard-earned buck on game day. Whether it be...
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Putting Fan Engagement to the Test: Blair Hughes Experiences how Cricket...
Across the globe the sports business continues to face many challenges to get bums back into stadium seats both as a result of the competition from the at-home TV experience and new leisure activities...
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The Top Aussie Craft Brewery Beer Gear List and Top Tips For Craft Beer...
If it’s one thing I enjoy most about the global craft beer community, it’s getting out on the open road and checking out our breweries across the country and overseas. I’ve had the opportunity to take...
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